Where my Mum and a handful of other legends hang out on the daily

Welcome to my  blog

Copywriting, Uncategorized

read more

Writing is hard. Writing to sell your stuff is even harder. But you’re a good writer and nobody knows your offer better than you. So, you give it a go and it actually sounds pretty good. Problem is – who knows if it will actually ring true with your audience? And how will you know […]

Voice of customer research: your shortcut to conversions


read more

If there’s one thing I love it’s seeing another Mum smashing it in business. Desiree Robards, from the Naked Digital Marketer, recently invited me to write a guest post for her. Digital marketing and copywriting go together like cheese and wine.

Is professional copywriting really that important?