Where my Mum and a handful of other legends hang out on the daily

Welcome to my  blog


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I had a client proudly tell me the other day that she has *never* had an unsubscribe. Not a single one. I pulled various versions of this face: Because here’s the thing: she’s focusing on the wrong metrics.  She had no idea of her performance against email marketing metrics that actually matter. You know, stuff […]

Permission not to freak out about email unsubscribes

Copywriting, Uncategorized

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Writing is hard. Writing to sell your stuff is even harder. But you’re a good writer and nobody knows your offer better than you. So, you give it a go and it actually sounds pretty good. Problem is – who knows if it will actually ring true with your audience? And how will you know […]

Voice of customer research: your shortcut to conversions