Where my Mum and a handful of other legends hang out on the daily

Welcome to my  blog


read more

I had a client proudly tell me the other day that she has *never* had an unsubscribe. Not a single one. I pulled various versions of this face: Because here’s the thing: she’s focusing on the wrong metrics.  She had no idea of her performance against email marketing metrics that actually matter. You know, stuff […]

Permission not to freak out about email unsubscribes